Are you a fan of Rice Krispies Treat Cereal, and are you finding it difficult to locate the cereal on store shelves? Perhaps, you want to know if it has been discontinued. This article provides you with information about why you can’t find cereal on store shelves.

Rice Krispies Treats Cereal is a breakfast cereal made by Kellogg’s that is inspired by the popular dessert Rice Krispies Treats. Cereal is often made with puffed rice, marshmallow bits, and sugar or corn syrup for sweetness. Like conventional cereal, it’s often washed down with a glass of milk. I find it satisfying to munch on it dry every once in a while.

Treats made with Rice Krispies It has been a favorite among cereal eaters ever since its debut in 1995. It’s fun for individuals of all ages and is often connected with their youth.

Rice Krispies Treats Cereal comes in a number of other varieties in addition to the classic original taste, such as Chocolate and Peanut Butter. If you’re a fan of the cereal, you already know that having a bowl of Rice Krispies Treats for breakfast is a delightful and delicious way to begin the day.

Unfortunately, there have been a series of questions about the difficulties of finding cereal on store shelves. Many people are wondering whether this cereal is still in stock or if it has been discontinued. As a lover of Rice Krispies Treats Cereal, I decided to make research this growing concern, and I am more than happy to share my findings with you.

Is Rice Krispies Treats Cereal Discontinued?

After a growing concern about the unavailability of Rice Krispies Treats Cereal, I found out that the cereal had been discontinued. The decision was made as far back as July 6, 2020, after fans and lovers of the cereal began asking questions about why they couldn’t find it anymore.

The information about the discontinuity was made via the company’s official Twitter account. This came as a disappointment to cereal lovers. And that’s why it hit so close to home when they found out they could never purchase this cereal again.

Over the years, Kellogg’s has stopped numerous kinds of cereal from its lineup, including this one. Customers who like that kind of cereal and wish to purchase it again have been let down by this fact.

Companies often pull items off shelves without giving customers much advance notice. They often do this for internal business reasons, which they seldom explain to their customers. As a result, many consumers were disappointed over the cereal’s sudden discontinuity.

Why is Rice Krispies Treats Cereal Discontinued?

Perhaps you’re wondering why Kellogg’s no longer sells its Rice Krispies Treat Cereal now that you’re aware of its eventual downfall. Because of how well enjoyed this cereal was, Kellogg’s unexpected decision to remove it from sale seems puzzling.

Truth be told, Kellogg’s had only just altered the cereal’s formula before it was taken off the shelves. A lot of people complained since they weren’t told why the original recipe had been altered.

Clusters of sweet and crispy Rice Krispies made up the original Rice Krispies Treat Cereal. Kellogg’s, however, altered the cereal to include marshmallows instead of toasted coconut.

Customers were dissatisfied because they felt that the novelty of the serial choice had been diminished. It prompted a flood of customer complaints and a petition demanding that Kellogg’s revert to the old formula.

Instead of returning to the original recipe, Kellogg’s, unfortunately, opted to just stop making the cereal, and they didn’t bother providing an explanation for the sudden decision. However, from my research, I found out this was due to certain reasons:

  • Finding it hard to continue with the original recipe
  • Not making enough sales for the new recipe
  • Several complaints and displeasure at the change of the original recipe

Top Rice Krispies Treats Cereal Alternatives

While many of us who loved Rice Krispies Treats Cereal is still sad at the discontinuity of the cereal, I found some cool alternatives that can still serve in place of the original Rice Krispies Treats Cereal.

1. Cocoa Krispies

This cereal is similar to Rice Krispies, but it is made with cocoa-flavored rice puffs. It has a chocolatey taste and is a good option for those who prefer a sweeter cereal.

2. Frosted Krispies

Frosted Krispies are made with rice and wheat and have a sweet, frosted coating. The cereal, which comes in the form of small rings, is famous for its crispiness and its very pleasant sweetness. You can serve it with milk or use it as a component in your favorite dishes. In addition to breakfast, Frosted Krispies may be a delicious snack or sweet treat for many individuals.

3. Special K

This cereal’s light, crunchy texture comes from using whole-grain rice in its production. This cereal is a great choice for diabetics and anyone watching their sugar intake.

4. Cheerios

This cereal has a moderate, sweet taste and is produced with whole-grain oats. If you’re searching for a cereal that’s healthier for you, this is an excellent choice.

5. Cap’n Crunch

Puffed corn is the main ingredient in this cereal, and it has a sweet and tangy flavor. If you want savory cereal, I suggest that you go for this one.

REMEMBER: The best cereal for you will depend on your personal preferences and dietary needs.


  1. Is Rice Krispies Treats Cereal healthy?

Although it tastes great, Rice Krispies Treats cereal is not a 100% healthy choice due to its high sugar content and poor nutritional density. It consists mostly of refined grains, which have had many of their beneficial elements removed during processing. Cereals made from whole grains have less added sugars and more beneficial nutrients, so they’re a good choice if you’re trying to eat healthily.

  1. Will Rice Krispies Treats Cereal be back?

Unfortunately, no one knows if Kellogg’s will bring back this cereal. However, from their response to widespread demand about not being able to find the cereal on store shelves, it seems that they aren’t planning on bringing it back. You can explore its alternatives to continue enjoying crispy cereal.

  1. What are some alternatives to Rice Krispies Treats Cereal?

Rice Krispies Treats Cereal has some savory alternatives such as Cocoa Krispies and Frosted Krispies.


Now that we know that Rice Krispies Treats Cereal has been discontinued, it saddens me even more that there’s nothing we can do about it. Despite many people expressing their displeasure over the discontinuity, it pretty much seems that Kellogg’s doesn’t plan on bringing this cereal back.

Customers were never provided a satisfactory explanation as to why this choice was taken. Although many buyers, like myself, were sad to learn that the cereal would no longer be available.

Unfortunately for Kellogg’s, sales of its cereal plummeted when they made a modification to the original recipe, which many consumers found unacceptable. In spite of widespread consumer demand for a return to the product, it’s obvious it might be gone for good.

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